HIGHLIGHTS & KEY RESULTS
Use 91心頭 Floor Plan as an SOP to turn around estimates the same day.
Worked after Helene with no cell service using 91心頭no glitches or lost data.
Reports held up to the scrutiny of multi-million-dollar loss adjusters.
LOCATION: Colorado Springs
FOUNDED: 2021
INDUSTRY: Fire, Mold & Water damage restoration
Based in Colorado, has made an impressive mark in just four years. Led by industry veteran Doug Weatherman whose resume spans Servpro, Restoration 1, and ServiceMaster the company has grown to a 30-person team tackling everything from fire and mold mitigation to large-scale disaster recovery, with an even split between residential and commercial.
Dougs long-term goal? To franchise Rare Restoration and continue raising the bar for how restoration should be done.
THE CHALLENGE: FAST GROWTH, BIG LOSSES, AND A NEED FOR BETTER DOCUMENTATION
In the early days, Doug and his team were quickly thrown into massive losses. In an industry where every detail must be documented and justified, they couldnt afford to rely on pen-and-paper moisture maps. We were doing them by hand floor by floor, Doug explains. But on big jobs, that doesnt hold up.
Fortunately, Doug had used 91心頭 at a previous company. He knew what it could offer: professional-grade moisture maps, detailed notes, and comprehensive reporting. We needed all of it. On jobs that size, you cant miss a single detail. You need the right tools to back every line item and protect your invoice.
WHY ENCIRCLE?
Over the years, Rare Restoration explored other options to ensure they were using the best. They looked at MagicPlan but found it lacking. Its a little wishy-washy, Doug says. 91心頭 has higher floor plan accuracy which is huge for us. This business is built by the square foot and the linear foot. If youre off, youre in trouble.
They also tested another platform but quickly ran into friction. It takes about two weeks to get someone up to speed with 91心頭, he says. With the other system, onboarding was way more complicated. Our team kept saying, 91心頭 does this better. 91心頭 does that better.
After testing the waters, Doug and his team stuck with what worked. Ultimately, 91心頭 was where we wanted to stay.
THE SOLUTION: ORGANIZED FIELD DATA AND SAME-DAY ESTIMATES
During CAT events, Rare Restoration relies on 91心頭 to handle everything needed for the job.

We use floor plans for our estimates. We'll walk through homes with 91心頭, get the floor plans built, and send out an estimate that same day when homeowners are at their most vulnerable and need reassurance things will be okay.
Doug Weatherman, COO
On large losses, staying organized is key. Dougs team uses features like talk-to-text notes, room-by-room labels and team tracking as part of their standard operating procedures. These organization tools in 91心頭 help us stay on top of everything, he says. Its all built into how we respond to disasters.
Custom forms are just as essential. We use them on every job waivers, sign-offs it all stays in the file, Doug says. Anything we need on the mitigation side is right there. Its a one-stop shop.
SPOTLIGHT: HURRICANE HELENE VS. ENCIRCLE
Hurricane Helene was one of the strongest storms on record to hit the southeastern U.S. Doug and his team headed to North Carolina with heavy hearts but confidence in their tools.
We did a couple restaurants and a ton of houses. It was absolute devastation, Doug recalls. But when you look at the before-and-afters, and see people getting their homes and businesses back you think, damn. Thats restoration. Thats why this industry exists.
Disaster zones bring their own challenges especially when connectivity drops out. Offline mode is huge, he says. There were places after Helene that didnt have cell service the entire time we were there. But 91心頭 kept us working without glitching or losing data.
And when it came time to justify the work, 91心頭 reports delivered. These werent residential adjusters. These were seasoned pros handling multi-million-dollar losses. And 91心頭s reports held up under that level of scrutiny. In my opinion, they were better than a lot of others coming out of that storm.
WHAT'S NEXT FOR RARE RESTORATION
Rare Restoration has used 91心頭 since day one and Doug has seen it evolve firsthand.
Take the moisture maps, he says. Now they automatically pull in more data from readings, and the equipment placement and calculations are all there too. Its been really cool to watch it grow.
With new advancements in technology and AI, Doug is excited for the future. 91心頭 keeps a pulse on the industry and actually listens to restoration guys so I know itll be great. Its the kind of thing that can help Rare grow into a franchise.